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Always within reach: being connected is the new norm
Being connected is the norm not only for consumers but in the meantime for devices as well. Connectivity has become an integral part of the everyday life. With smart features growing in popularity...
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Performance matters: discerning consumers favour high-end features
With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home...
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Only the best will do: the growing appetite for premium features
With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but...
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Ongoing disruption: the growing dominance of online retail
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study indicates an increasing preference of online retail and mobile shopping around the globe. Respondents increasingly agree...
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Developing economies: impactful, fluctuating and maturing
While to have a strong presence in the developed markets is very important to any global brand, the weight of developing economies continues to be impactful internationally. Developing Asia including...
View ArticleDriving Gen Z
Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car...
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Mobile video driving increase in online use in Mexico
Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an...
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The future of media currencies one year on
Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we...
View ArticleBack-To-School – revenue growth, despite delayed sales
Back-to-school’ has shown growth, due to price increases and despite a drop in larger packs. This years’ Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our...
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Beyond Point of Sale Data: Which consumer needs trigger the start of the...
Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you...
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Consumer confidence – does it impact pricing of products?
When consumers feel more confident about their own financial situation and about the economy they tend to be more optimistic and spend more. However, in recent times consumers are not feeling...
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Beyond Point of Sale Data: Search and evaluation in the consumer journey
Getting insight into which touchpoints drive the best ROI for your brand To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with...
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Go Beyond Point of Sale Data: Understand the Moment of Purchase
Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and...
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Beyond Point of Sale Data: The importance of understanding early usage in the...
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly...
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Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey
Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in...
View ArticleGaming as an ecosystem: in search of superior (gaming) experiences
Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Gaming is not a local phenomenon, but a global trend which is reflected in the...
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CES 2019: A Tipping Point for the Consumer-Technology Relationship?
You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your...
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How Marketers Can Adapt to TV Programming Trends
Even though we are still kicking off the year, we’re also winding down the latest round of “must-watch” TV programming that comes early in the year (e.g. Super Bowl, Oscars) – and it is a good time as...
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How Key Account Data helps you win at MediaSaturn
Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14...
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What triggers the consumer journey in India?
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize...
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Retail trends and technologies – pt. I
We have been hearing about digitization and the impact it might have on value chain for quite some time. But now in addition to theoretical analysis, we also see lot of commercial products and...
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The TV consumer journey in India
My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this...
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How do Indian TV consumers make their final purchase?
Brands want to know where, how, and why consumers make final purchase on products, so that they can make smart decisions about retailer partnerships, product selection and development, and marketing...
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Retail trends and technologies – pt. 2
In our previous blog on retail trends & technologies, we discussed how retailers can adapt to intelligent retailing and increase their security in retail stores. In this post, we’ll cover how...
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A growing demand for ethical innovation in technology
The reckoning of the importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not just among regulators. For...
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6 reasons why your sales management needs weekly POS data
Today, sales management is increasingly driven by promotions, product launches and seasonal sales activities. With shortening product life cycles and volatile consumer behavior, you must maximize sales...
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Is your market segmentation lonely? 5 ways to know
At their best, market segmentations can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers. But as sources of data...
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Clashing consumer trends battle for energy efficiency – pt. 1
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines? Consumer attitudes observed by GfK Consumer Life® as well...
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Clashing consumer trends battle for energy efficiency – pt. 2
In part one of this blog series, we identified two clashing trends when it comes to consumers purchasing domestic appliances: Sustainability and Performance. In this post, we’ll try to better...
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Consumers seek health innovations from brands
The relationship between consumers and their health is transforming at an unprecedented speed. From athleisure and cannabis to plant-based burgers and in-mall fitness centers, the trend behind so many...
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Smart car technology and the evolution of brand loyalty
Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their...
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What is the future of total media measurement? A global perspective
As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google,...
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Secret to the consumer purchase journey & how to win in the online jungle
This blog is part of a webinar on the consumer purchase journey called The secret to winning in the online jungle. How does the consumer purchase journey really begin? There’s no doubt that online is...
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5 mistakes eCommerce sellers make & how to get it right
Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through...
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Attribution+ powers customer loyalty program for retailers
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really...
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Strong gaming ecosystem meets the cloud
With an estimated value turnover of 140 billion USD in 2019 and projected robust growth, the video games industry has become a giant in the entertainment business. Gaming is about experiences....
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Ad-testing gets smarter for the multi-platform world
For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same time, ad budgets have...
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The importance of localizing your global e-commerce strategy
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink if your...
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How can local TV brands prepare for the new competitive video landscape in 2020?
Digital devices offer new ways for audiences to engage with content. Latin Americans are using their laptops, mobiles and tablets to consume a wealth of online media from short clips, streamed music...
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4 facts you can’t ignore about Black Friday
Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer...
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What does the future of Millennials look like?
As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace. Although they haven’t suffered from a lack of...
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Smart car technology and the generational divide
With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech...
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Peak season sales 2019: Retail lessons learned
It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable...
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Coronavirus impact on the tech market
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already affecting retail and technology markets. The coronavirus impact on the tech market has already begun with major brands...
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When reality hits: COVID-19 impact on retail
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to feel some sort of relief as promising news surface about Apple reopening 29 of their 42 Chinese stores, more and...
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The power of cross-platform video advertising
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of...
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Report: Impact of COVID-19 on consumer behavior
Not to make light of a very serious situation, but I got an email the other day from my sister who teaches in the New York City school district: “Yeah! I am an online classroom teacher! Just heard the...
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Urban mobility after lockdown: Travel behavior post-coronavirus
In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts to help cities understand the new realities and opportunities in urban mobility after lockdown. This first blog...
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How to keep shoppers in FMCG loyalty card programs in Europe
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers...
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4 futures for urban mobility post-lockdown
This is a follow-up of our previous blog on how urban mobility behavior has changed during lockdown. In this blog, we look at four possible scenarios of the future for urban mobility post-lockdown....
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